Business cases

Revolutionizing Melis Goral Jewelry operations with Risqout & Claris FileMaker

The implementation of the solution developed with Claris FileMaker resulted in increased efficiency, improved decision-making, enhanced customer satisfaction, and subsequent sales growth.

Cathy

29 October 2024 • 5 min

Melis Goral Jewelry, a growing luxury jewelry brand with a focus on unique designs and high-quality craftsmanship, needed a solution to streamline operations, improve efficiency, and gain valuable insights into their business performance.

To overcome this challenge, Melis Goral Jewelry turned to Risqout, a software company specializing in the jewelry industry and a Claris Partner. With over 20 years of experience, Yasin Ağyıldız (founder and CEO of Risqout) has an in-depth knowledge of the unique requirements of the jewelry sector, especially small and mid-sized companies.

Recognizing the limitations of existing software solutions, Risqout developed a comprehensive solution tailored to the unique needs of jewelry business. Their integrated approach combines CRM, financial transactions, client credit/debit management, stock management, and more.

Overcoming inventory & growth challenges

When Iclal Görgün, joined Melis Goral Jewelry five years ago as the General coordinator, the company was small, operating with basic tools like Excel sheets and pivot tables.

Throughout the years, customer inquiries and potential demand grew in Turkey and internationally and it became clear that the manual system could not keep up, lacking visibility on stock and the ability to respond efficiently.

To address the stock management issue, Iclal created a basic stock system, cataloging around 200 physical items with model codes, barcodes, product details (such as stone carats and grams), categories (necklaces, rings…), and price tags.

Despite these efforts, as the business expanded, this system became increasingly inefficient and hindered growth.

The key challenges were mainly:

• Inventory management: difficulty of tracking inventory levels, product details, and stock movement.
• Data accuracy: manual data entry led to errors and inconsistencies in information.
• Limited visibility: lack of real-time insights into sales performance, customer behavior, and financial metrics.
• Scalability: manual processes struggled to keep pace with business growth.

Partnering for success: How Risqout transformed Melis Goral Jewelry’s operations

Two years ago, Iclal reached out to Risqout to present their current system and specific needs. Risqout proposed a comprehensive solution to manage all aspects of their business that integrates CRM, reports, production, accounting, finance, and more into a single, connected platform.

The solution enables each team to see both the big picture and detailed aspects of the business.

Claris FileMaker: the perfect fit for Melis Goral Jewelry

Risqout selected Claris FileMaker as the foundation for their jewelry solution.

FileMaker’s flexibility allowed Risqout to create a highly customized solution that perfectly aligned with Melis Goral Jewelry’s unique business requirements, without breaking the budget.

FileMaker’s ability to evolve alongside business needs was also a critical factor. As the jewelry industry is dynamic, the solution needed to be adaptable to changing market conditions and internal processes. FileMaker’s flexibility and scalability ensured that Melis Goral Jewelry could easily modify the system to accommodate future growth and challenges.

Additionally, FileMaker’s accessibility features were crucial, enabling Melis Goral Jewelry to view and manage their information from anywhere, whether on the web or via mobile devices, thus enhancing overall efficiency and connectivity.

Their decision was also influenced by the outstanding customer service provided by Risqout.

Their deep industry expertise combined with FileMaker’s versatility created a powerful synergy, resulting in a solution that perfectly aligns with their unique requirements.

Transforming jewelry business: The game-changing impact of Risqout and Claris FileMaker

The implementation of the solution has significantly transformed Melis Goral Jewelry’s operations, resulting in increased efficiency, improved decision-making, enhanced customer satisfaction, and subsequent sales growth.

The solution built with Claris FileMaker has become central to the operations, eliminating manual processes and integrating all aspects of the business into one cohesive system.

Today 5 persons use the solution – soon-to-be 8, in a regular basis and it has profoundly changed the way they work and their business:

• Time savings: By automating tasks and streamlining workflows, they’ve freed up valuable time for the team to focus on core business activities. The sales team, in particular, can now dedicate more time to building customer relationships and exploring new business opportunities. It has significantly shortened the sales process and created additional sales possibilities.
  Furthermore, report generation, once a time-consuming process taking 2-3 hours, is now streamlined to just one click, significantly boosting performance.
• Cost savings: The solution allowed them to streamline their investments, allowing them to focus on more strategic, high-value business initiatives. They allocate resources to areas that would drive greater growth and innovation.
• Operational efficiency: By automating routine tasks and streamlining workflows, the solution has significantly reduced manual effort and minimized errors.
  Real-time data accessibility improves overall productivity.
  With reliable stock management, they can ensure optimal stock entry and rotation and identify gaps in collections.
  With comprehensive and real-time data, the marketing team can track the performance of collections and identify underperforming products for targeted marketing strategies and promotions.
• Data-driven decision making: Real-time insights into sales performance, inventory levels, and customer behavior enable Melis Goral Jewelry to optimize business performance. By accurately forecasting demand, fine-tuning inventory levels, and tailoring marketing strategies, they can make informed decisions that drive profitability.
• Enhanced customer experience: The access to detailed customer information and order history significantly improved customer service. It empowers the sales team to offer prompt, efficient and relevant assistance. With a clear view of the products and stocks and the history of the customers, they can now give more personalized and relevant suggestions and offers.
  By operating with transparency, they managed to foster trust and garner positive customer feedback.
• Scalability: The solution is adaptable to the evolving needs of the business and provides tailored functionalities for different teams (marketing, sales, production). It supports business growth and expansion.

Iclal concludes, reflecting on the transformative impact of the integrated system on her business operations:

It makes my life easy!

Iclal

Unlocking future potential

Melis Goral Jewelry is poised to leverage their robust solution to propel their business even further.

By integrating the system with their online store and the government electronic invoicing, they aim to streamline operations and enhance efficiency even further.

By continuing to invest in technology and data-driven strategies, Melis Goral Jewelry will strengthen its market position and drive sustainable growth.