The pandemic has led hospitality brands to fully embrace digital technologies and the industry is undergoing a transition from physical to digital platform. This shift has reshaped business operations and transformed customer experiences.
As the customers’ expectations, preferences and behaviors evolve, the travel and hospitality industry need to incorporate more and more technology to enhance the way it interacts with customers, making the experience more personalized than it has ever been.
With digital technologies, brands not only keep up with changing customer behaviors but also explore new ways to deliver significant value throughout the guest journey.